Change Is Good

The year ahead, 2005, has some special challenges in store for the beauty business. Executives in the cosmetic, fragrance and personal care industries are facing the same concerns as everyone else—the economy, war, terror threats, health care, education—and some that are specific to the HBA market.

For designers: what look will attract that consumer and communicate that particular brand image and be able to be made at or under budget?

For packaging suppliers: how to control/cut costs in order be globally competitive while NOT compromising quality AND meeting delivery dates?

For brand marketers: how to predict what the consumer will want before she knows she wants it and get it to the right counter at the moment she realizes the need? Also, how to protect brand value and distribution while reaching consumers and keeping even with inventory?

For retailers, what format will please the shopper? Mass or class? Self-serve or personal shopper? Bricks, clicks, catalogs or a venue yet to be determined?

The best way to tackle these challenges is to have the best information and you can find the best coverage of these and other beauty industry issues in Cosmetic Packaging & Design.

In our tenth year, we will deliver eight issues packed with news and reviews of the latest trends, developments and events. Our Website, www.CosmeticPackagingandDesing.com, soon to be redesigned, delivers late breaking news updated on a continual basis. We hope you’ll visit often.

Chanel is our fourth annual Company of the Year: Excellence in Packaging (p. 43). Established by Coco Chanel in 1921 with Chanel No. 5, the company’s fine fragrance, color cosmetics and skin care business has grown and prospered by being true to the brand.

Read about the Tommy Bahama fragrance launch (p. 22) and the design studio, Brandonology (p. 24), that created the packaging. A Tour of Eastern Europe-Part III (p. 28) examines the Baltic States, a region that is showing promise. Discover how to have a custom look on a stock budget with Stock Packaging: Custom Look (p. 34) and find out what suppliers have developed in applicators (p. 38).

Cosmetic Packaging & Design welcomes Kathleen Scully as our new publisher, who has taken over the reins from Robin Pask, who retired. Kathleen is an experienced publisher at Rodman Publishing, who brings her style, energy and commitment to CP&D’s growth. We also want to introduce you to Leah Genuario, who joins CP&D as managing editor. Leah has been an associate editor on Label & Narrow Web, another Rodman Publication, for three years. Leah will help us get it all done—hopefully on time.

We’re looking forward to another year of providing the best industry coverage to the beauty business. Happy New Year!

Janet Herlihy
Editor
[email protected]